An awareness campaign starring Mosharraf Karim to discourage unnecessary horn honking has gained massive popularity on social media. The ad, part of the Environment Department's ‘Integrated and Participatory Noise Pollution Control Project,’ was released on Facebook on Friday and has already garnered close to a million views.

Directed by Mehedi Roni, the advertisement features Mosharraf Karim as a bus driver, with Facebook content creator Ripon Mia playing the role of the bus helper.

The key message of the ad—‘Don’t honk unnecessarily, reduce noise pollution’—has resonated strongly with viewers. Many netizens have shared their commitment to following the advice and encouraging others to do the same.

Reflecting on the campaign, Mosharraf Karim shared, “I’ve always been interested in doing awareness-raising work. My role as an artist comes with a responsibility to engage in such initiatives. If this ad helps raise awareness, our efforts will be worthwhile. The positive feedback since its release has been overwhelming.”

In addition to the impactful message, both Mosharraf Karim's performance and Ripon Mia's appearance have drawn significant praise from online audiences.