No new music releases, no group promotions, and no dazzling international appearances—yet BTS continues to dominate the K-pop world. Despite all members currently serving in the military, the group has held onto the No. 1 spot on the Korea Brand Reputation Index for K-pop boy groups for three consecutive months, as of May 2025.

According to data collected between April 10 and May 10, BTS amassed a staggering 7,811,108 brand points, far surpassing their competitors. The rankings are determined by analyzing fan engagement, media exposure, community interaction, and public response—all areas in which BTS still maintains a commanding presence.

While most idols fade from the spotlight during mandatory military service, BTS is defying the norm. They are not only staying relevant—they're leading the conversation. Their global fanbase and years of cultural impact have placed them in a league of their own, allowing them to remain at the forefront of K-pop even in physical absence.

Seventeen secured second place with 5,729,258 points, followed by Big Bang in third with 3,381,072 points.

Here is the top 30 ranking of K-pop boy groups for May 2025 based on brand value:

1. BTS
2. SEVENTEEN
3. BIGBANG
4. TWS
5. THE BOYZ
6. EXO
7. SHINee
8. Super Junior
9. ENHYPEN
10. NCT
11. Stray Kids
12. BTOB
13. ZEROBASEONE
14. ATEEZ
15. ASTRO
16. INFINITE
17. Highlight
18. BOYNEXTDOOR
19. MONSTA X
20. Wanna One
21. 2PM
22. TVXQ
23. RIIZE
24. TREASURE
25. B1A4
26. TXT (TOMORROW X TOGETHER)
27. ONF
28. FTISLAND
29. VIXX
30. Pentagon